25A – What’s Next?

Existing Market:

I have an established network of decision-makers in South Florida companies that I can immediately leverage. I would be able to get immediate business and cash flow. The instant success from my network would give me the cushion to expand outside of my network, which would create a sustainable business model. I would then focus my attention on establishing partnerships with Talent Acquisition technology vendors for applicant tracking systems, AI chatbots, and gamification assessment companies to act in a channel sales capacity. For example, if through the engagement with a company it is identified that their existing applicant tracking system does not meet their needs, I would be able to refer them to a couple of options that would give my firm a percentage of the sales price to that company. I’d initially focus the first 2 years on serving my established network before focusing on developing new relationships. With that said, a great strength of my established network is that many decision-makers I have relationships with have moved on to different companies, so I will already have existing warm leads at companies I did not previously support.

New Market:

In 5 years, I would look at identifying other markets to enter, which would be solely based on being able to hire someone with a similar established network and skills in that market as I have in mine. I would have to be strategic with the markets I chose to enter since my firm would focus on small to medium-sized businesses. The financial sector of New York, for example, would not be an ideal market. But growing business hubs such as Jacksonville, FL and Houston, TX would be ideal markets to enter.